Demand-side management primarily aims to:

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Demand-side management focuses on modifying consumer energy usage patterns to optimize overall energy consumption, particularly during peak demand periods. By encouraging consumers to reduce or shift their energy use during these high-demand times, demand-side management can help alleviate stress on the grid, enhance energy efficiency, and potentially lower energy costs for both consumers and utilities.

The approach involves initiatives such as time-based pricing, incentivizing energy efficiency upgrades, and promoting demand response programs. These measures not only help in balancing the load on the electricity grid but also contribute to a more sustainable and reliable energy system by reducing the need for additional energy production, particularly from less efficient peaking power plants.

In contrast, focusing on increasing electricity production, raising energy costs, or promoting non-renewable energy sources falls outside the primary objectives of demand-side management, which are centered around consumption optimization and efficiency improvements.

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